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Client area FR

Insurance brokers

Automation forinsurance brokers and agencies

Less re-keying between insurer portals, chasing and claims follow-up: more time to advise clients and grow the book.

Estimate my hours
  • Customer messages & requests
  • Documents & admin
  • Scheduling & operations
  • Custom business tools
Indicative estimate · example: 6 people, around 2,000 clients

In short

Iselia Projects automates the repetitive work of insurance brokers: routine client requests, document collection, needs assessments, quote comparisons, claims follow-up, renewals and commission reconciliation. Connected to your agency management system and existing tools, these automations give account handlers hours back every week, while advice stays firmly with the broker.

Who it’s for
Insurance brokers and independent agencies (personal lines, commercial lines, health and benefits), MGAs' distribution teams
  • 7tasks quantified
  • 11industry tools supported
  • 5steps in the end-to-end example

Day to day

Where your team loses time.

Useful but repetitive tasks that pile up around the real work. They are usually the first ones that can be automated.

  • A constant stream of simple requests

    Certificates, proof of cover, policy questions, address or vehicle changes: dozens of requests every week that interrupt advisory work.

  • Documents that never arrive complete

    Claims history, licences, company documents, proposal forms, claims evidence: chase, chase again, then file everything in the right place.

  • Re-keying from one portal to another

    Comparing the market means entering the same risk on several insurer portals, then turning the results into a comparison the client can read.

  • Advice that must be documented

    Demands and needs, the rationale for the recommendation, pre-contract information: every placement must leave a solid audit trail.

  • Commissions that are hard to check

    Insurer statements in different formats, gaps against premiums collected, missing commission: reconciliation happens in spreadsheets, when it happens at all.

Task by task

Where your hours are hiding.

Each row applies the same formula: weekly volume × manual time × automatable share. Volumes match the example “6 people, around 2,000 clients”.

Indicative estimate for the example “6 people, around 2,000 clients”, based on conservative assumptions you can edit in the calculator. Not a client result. Hours/week = Σ (volume × minutes × automatable share) ÷ 60 · hours/year = hours/week × 47 · Methodology
Task Volume / wk Time per unit Automatable Saved / wk
Customer messages & requests Answer routine client requests Triages emails and messages, drafts replies to simple requests (certificates, cover questions, renewal dates) and routes the rest to the account handler. 60 requests / week 5 min 60 % 3.0 h
Customer messages & requests Collect and chase documents Per-file list of missing documents (new business, claims, schemes), automatic reminders, reading and filing of what comes back. 50 reminders / week 5 min 70 % 2.9 h
Documents & admin Prepare needs assessments and suitability notes Sends the fact-find to the client and pre-fills the demands-and-needs or suitability note from the answers; the recommendation is written and approved by the broker. 10 placements / week 30 min 50 % 2.5 h
Documents & admin Build quote comparisons Pulls insurer quotes and terms into your comparison template (cover, excesses, premiums, key exclusions), reviewed by the broker. 15 comparisons / week 20 min 40 % 2.0 h
Scheduling & operations Notify and follow up claims Gathers information from the insured, prepares the notification for the insurer, tracks stages (loss adjuster, settlement) and keeps the client updated. 12 claims / week 25 min 50 % 2.5 h
Scheduling & operations Manage renewals Upcoming renewal list, alerts on premium increases, reminders to clients to update their risk details, preparation of endorsements. 30 renewals / week 8 min 60 % 2.4 h
Custom business tools Reconcile commission statements Reads insurer statements, matches them against the book and premiums, lists discrepancies and missing commission to claim. 10 statements / week 20 min 60 % 2.0 h
Estimated total · ≈ 814 h a year 17.3 h

By type of automation

The estimated hours are spread across these automations, each explained on its own page.

End-to-end example

Example: from quote request to documented placement

A typical scenario to show how it fits together: each step triggers on its own, your team approves what needs approving and can take over at any time.

Typical scenario

Human in the loop: approvals, escalations and a log of every action.

  1. Request received

    A prospect asks for a quote (website, email, phone). The request is qualified and a fact-find is sent to them.

  2. Information and documents

    Answers and supporting documents are collected, checked and chased automatically if anything is missing.

  3. Comparison

    Risk details are prepared for quoting; the quotes obtained are brought together in a clear comparison.

  4. Advice and approval

    The broker chooses and justifies the recommendation; the suitability note is pre-filled, then completed and approved by them.

  5. Placement

    Pre-contract information and policy documents go out for e-signature; the file is complete and stored in your agency management system.

Calculator

What about your business?

The example’s tasks and volumes are pre-filled. Replace them with your own and the result updates instantly.

Compare with other industries
Your tasks

Untick what doesn’t apply and replace the volumes with your own. Example volumes: 6 people, around 2,000 clients

  • 3 h / week

    Triages emails and messages, drafts replies to simple requests (certificates, cover questions, renewal dates) and routes the rest to the account handler.

  • 2.9 h / week

    Per-file list of missing documents (new business, claims, schemes), automatic reminders, reading and filing of what comes back.

  • 2.5 h / week

    Sends the fact-find to the client and pre-fills the demands-and-needs or suitability note from the answers; the recommendation is written and approved by the broker.

  • 2 h / week

    Pulls insurer quotes and terms into your comparison template (cover, excesses, premiums, key exclusions), reviewed by the broker.

  • 2.5 h / week

    Gathers information from the insured, prepares the notification for the insurer, tracks stages (loss adjuster, settlement) and keeps the client updated.

  • 2.4 h / week

    Upcoming renewal list, alerts on premium increases, reminders to clients to update their risk details, preparation of endorsements.

  • 2 h / week

    Reads insurer statements, matches them against the book and premiums, lists discrepancies and missing commission to claim.

Average fully loaded cost of one hour of work for the team involved (€35/h by default).

Your estimate

Insurance brokers

Hours back per week

17.3 h / week

Hours back per year
814 h / year
Equivalent staff cost per year
€28,486 / year
tasks included
7 / 7

Split by type of automation

  • Customer messages & requests 5.9 h
  • Documents & admin 4.5 h
  • Scheduling & operations 4.9 h
  • Custom business tools 2.0 h

Indicative estimate, based on the assumptions above. No guaranteed results.

Typical scenario Illustrative example, not a real client

Example: a 6-person brokerage

Illustrative scenario, not a client case: a 6-person brokerage with a book of around 2,000 personal and commercial clients. Using the conservative assumptions above — 60 requests, 50 document reminders, 10 placements, 15 comparisons, 12 claims, 30 renewals and 10 commission statements a week — the indicative estimate is about 17.3 hours back per week, or roughly 815 hours a year (47 working weeks). Actual figures depend on your lines of business, insurers and tools.

Example size
6 people, around 2,000 clients
per week
17.3 h
per year (47 weeks)
814 h
of staff time at €35/h
€28,486

Integrations

Plugged into your tools.

We connect automations to the software you already use, through APIs, webhooks or exports. No forced migration.

Common tools in this industry that we can connect to: these are not client references. Don’t see yours? We check compatibility during the assessment.

  • Applied Epic
  • Vertafore AMS360
  • HawkSoft
  • EZLynx
  • Acturis
  • OpenGI
  • Insurer portals
  • DocuSign
  • Microsoft Outlook
  • Microsoft 365
  • Google Workspace

Why automate an insurance brokerage

A broker’s job is advice: understanding a risk, finding the right cover and standing by the client when a claim comes in. Yet much of the day goes on administration — issuing certificates, chasing documents, re-keying a risk on several insurer portals, following up claims, reconciling statements. These tasks are repetitive and well defined, which makes them good candidates for automation, provided the regulatory framework is respected.

A heavily regulated profession

  • Licensing and registration: brokers must be authorised or licensed to distribute insurance — by the FCA in the UK, by state insurance departments in the US, and through national registers such as ORIAS in France.
  • Insurance Distribution Directive (IDD): in the EU, and in UK rules derived from it, brokers must identify the client’s demands and needs, provide suitable information and advice, and complete ongoing professional training.
  • Consumer Duty (UK): since July 2023, firms must evidence good outcomes for retail customers, which puts a premium on well-documented advice and communications.
  • Record-keeping: advice, disclosures and client communications need to be retained and retrievable for complaints and supervisory reviews.

Well-designed automation helps meet these requirements: needs assessments become systematic, documents are complete and dated, and every item sent to the client is traceable.

What automates well

Routine client requests, document collection and filing, pre-filled suitability notes, quote comparisons, claims administration, renewal alerts and commission reconciliation.

What stays with the broker

Choosing the insurer and the cover, the recommendation and its rationale, negotiation, advocating for the insured during a claim and the client relationship. AI is a way to save time on administration, not an automated adviser.

Points of attention

  • Sensitive data: health information (protection, benefits) is only included within an appropriate framework, or kept out of the automated scope.
  • Insurer portals: we use officially available feeds, APIs and documents and never work around insurers’ access terms.
  • Audit trail: every message sent, document produced and approval given is logged, which also makes reviews easier.

Retention depends on responsiveness

Clients judge a broker on how quickly they get a certificate, an answer or a claims update. Automating the routine layer shortens response times without adding staff, and it frees account handlers to review cover at renewal, spot gaps and propose improvements, which is where brokers demonstrate their value.

Where to start

With routine requests and document chasing, which come up every day, or with commission reconciliation, which directly affects revenue. Adjust the calculator assumptions to your brokerage for your own indicative estimate, then book a free 30-minute assessment so we can check it together.

Keep exploring

Automations and related industries.

Automations involved

Related industries

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From the blog

What happens after go-live? Support plans

FAQ

Your questions, answered.

What professionals in this industry ask us most often before getting started.

Does automation fit with our duty to advise and regulatory requirements?
It tends to strengthen it: needs are captured systematically, answers are recorded and the suitability note is pre-filled. The recommendation, its rationale and final approval remain with the broker, who stays accountable — whether under the Insurance Distribution Directive, the FCA’s Consumer Duty in the UK, or your state’s rules in the US.
Does it work with our agency management system and insurer portals?
We connect to your agency management system (Applied Epic, AMS360, Acturis or others), email and document storage through their APIs or exports. On the insurer side we use the feeds and documents available (quotes, statements, renewal notices); where a portal offers no automatable access, the automation prepares the data entry rather than working around the portal’s terms.
How much does it cost?
The 30-minute assessment is free. Each automation is then quoted as a fixed project and weighed against the hours it gives back. You own what we build, with no lock-in to an opaque platform.
What happens to client data, including health information?
Access is limited to what each workflow needs, every action is logged, European hosting is available and AI models are chosen according to data sensitivity. Health information (medical questionnaires, protection and benefits) needs a specific framework: we either leave it out of scope or handle it in a suitable environment, decided together.
How soon will we save time?
Usually within a few weeks, starting with routine requests or document chasing: high volume, low risk and an immediately visible gain.
Can commission reconciliation be automated?
Yes, and it is often a clear win: statements are read whatever their format, matched to the book and premiums, and discrepancies are listed for follow-up. The decision to chase an insurer stays yours.

Free assessment · 30 minutes

Your 17.3 estimated hours, checked in 30 minutes.

We review your tasks, your real volumes and your tools, then quantify what you can actually get back. You leave with a clear roadmap, whether or not you work with us.

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